LOGOS MUTANT
Videoinstallation on European Contemporary Fashion

Il·lustration by MAREK POLEWSKI / FLOOR 5

INSTALLATION
Barcelona, Berlin, Wien, 2004-2005.
Clients: BREAD and Butter, ModaFAD, Unit F
Original idea: Katrin Seiler, Ulrike Tschabitzer, Andreas Oberkanins
Exhibition concept: Katrin Seiler, Oriol Caba
Art direction, installation design and production: Oriol Caba
Interviews: Diane Pernet Cameraman: Tinko Czetwertynski
Video edition: Oriol Caba, Juanjo Onofre, Yago Mariño (Sofa Experience)
Opening sequencies: Anna Belda "Good Boy", Salva Llobet, Yago Mariño
Audio edition: Marc Tena Atmosphere sound: Marc Sardà
Digital equipment: Luis Piqué, Matías Vargas (Lunatus)
Visual equipment: Dirk, Johana (VisuART)

LOGOS MUTANT IN SHORT
Logos Mutant, European Contemporary Fashion, was a video-installation for the Wien Fashion Week and the fashion trade fairs Bread and Butter in Barcelona and Berlin. The exhibition was promoted by Bread and Butter (Barcelona/Berlin) and Unit f (Wien). Logos Mutant examined the aesthetic concepts and network strategies of a new generation of fashion designers that shaped 90's fashion: Hussein Chalayan, Martin Margiela, Walter van Beirendonck, later followed by Raf Simons, Bless or Wendy & Jim just to name a few.

Over one year fashion critic Diane Pernet interviewed more than eighty selected personalities from the world of fashion in seven diferent european cities. The answers were presented on a looped circle of video monitors in the BBB.studio.03. The viewpoints (sometimes contradictory) were juxtaposed without further comment, challenging the observer to compare the diversity of positions. Such direct comparability is unique, almost outrageous, in view of the fact that the portfolio of participants consists exclusively of recognized experts.

INTERVIEWS
Anuschka Blommers and Niels Schumm, Jose Teunissen, Mo Veld and Jessica Gysel, Renny Ramakers, Sharifa Jamaldin, Alexander Van Slobbe, Angelique Westerhofa and Mark Terberg, Afke Golsteijn, Jop van Bennekom, Gert Jonkers, Victor de Bie, Carmen Freudenthal and Ella Verhagen, Saskia Van Drimmelen /// Walter van Beirendonck, Patrick de Muynck, A F Vandervorst, Christian Wijnants, Xavier Delcour, Hilde Bouchez, Peter Piloto, Barchitecten, Inga Gronard, Linda Loppa /// Michel Gaubert, Txell Miras, Miriam Ocariz, Josep Abril, Paula Feferbaum, Chu Uroz, Vicenç Mustarós, Carles Congost, Christian Geyr, Daniel Riera, Spastor, Joan Morey, Sergi Caballero, Juan Montenegro /// Terry Jones, Charles Anastase Penny Martin, Sonnet Stanfill, Yuko Yabiku, Lulu Kennedy, Zandra Rhodes, Mark Eley, Yorgo Tloupas /// Sarah from colette, Neistat Brothers, Anna della Russo, Ashley Heath, Nic Jones, Sebastien Meunier, Nicolas Bourraud, Take Hirakawa, Lydia Kamitsis, Franc' Pairon, Lauren Hutton, Hussein Chalayan, Bernhard Wilheim, Isaac Reina, Haider Ackermann, Lutz, Franca Soncini, Geoffrey B. Small, Christian Wijnants, MMM's readed by Franc de Muynck, Bless /// Brigitte Winkler, Wendy & Jim, Petar Petrov, Markus Hausleiter, Fabrics Interseason, Florian Ladstaetter Hartmann Nordenhotz, Ute Ploier /// (rodats a Nova Zelanda) Robb Young, Brian Long, Cameron Silver, Peppe Oru, Ngila Dickson

1_nicolas_bourraud.flv
1'55" 2Mb Nicolas Bourraud / Director of the Palais de
Tokyo / Paris

2_carles_congost.flv
4'50" 4'7Mb Carles Congost / Artist / Barcelona / Spanish

3_hussein_chalayan.flv
57" 904Kb Hussein Chalayan / Dissenyador de moda / London

4_isaac_reina.flv
1'03" 1'1Mb Isaac Reina / Fashion designer / Paris / French

5_neistat_brothers.flv
1'32" 1'7Mb Casey Owen Neistat and Van Neistat / The Neistat Brothers / Videoartists / New York

6_sergi_caballero.flv
2'51" 3'3Mb Sergi Caballero / Co-director of Sonar music festival / Barcelona / Spanish

7_maison_martin_margiela.flv
2'28" 2'7Mb Arthur de Muynck / Maison Martin Margiela / Fashion label / Paris

8_haider_ackerman.flv
25" 588Kb Haider Ackerman / Fashion designer / Antwerp

9_franca_soncini.flv
3'47" 4'4Mb Franca Soncini / Brand strategies and communication / Milano