NEW PROMOTING MODEL FOR CATALAN FASHION

Strategic plan for promotion of catalan fashion. Autum 2005
Client: ModaFAD Destination: Government of Catalonia, Ministry of Innovation, Universities and Enterprises
Author: Oriol Caba

The objective of this plan was to convert Barcelona into a world capital of fashion. The distinction between Barcelona and the other capitals (Paris, New York, Milan) has to be the emergence of new talents: the city that believes and invests in new talents.

Fashion is a contemporary phenomenon that impacts in the environment in which it develops and which nourishes it. To convert Barcelona into a world capital of fashion, the city must convert itself into an ecosystem that favours fashion’s manifestations.

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proposal_2.0.pdf
112Kb Proposal for a new way of management and promotion of fashion in Catalonia / English version

proposta_2.0.pdf
160Kb Proposal for a new way of management and promotion of fashion in Catalonia / Catalan version